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Hotel Development

Shilla images
Assurance for Best Hospitality
Hotel Shilla, the foremost hotel brand in
South Korea, leads the hospitality industry.
Through our unrivaled brand values
and operational know-how,
we thrive to provide the highest level of service.
Global Presence
Hotel Shilla is operating and developing
a total of 35 properties around the world.
It also has 12 business operations in areas
including Southeast Asia, China, Japan the US, UK,
and Germany, forming a robust global network.
Global Presence images
Our Brands
Hotel Shilla has a wide spectrum of brands,
including The Shilla, our primary brand,
Shilla Monogram and Shilla Stay.
We propose optimal solutions created by
thoroughly considering customer needs,
market conditions and partners’ circumstances,
as well as assist all the processes to ensure
that those solutions are put into action.
Our Brands images
The Shilla
Authentic Indulgence
The Shilla presents sophisticated services
and facilities based on its unlimited possibilities,
by providing the finest lifestyle experiences
that embrace guests’ life, work and rest.
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Design Concept
Timeless, Elegant, Luxury
The Shilla embodies a design esthetic
that remains a shining example of modernity,
even as time passes.
Locations
The Shilla plans to enter into core locations
in the global market.
Locations table
  Prime location Secondary location Other
Capital city /
Core business
and tourist
district
ellipse images    
Major tourist
destinations /
Popular
vacation
spots
     
Local cities      
Brand Guidelines
The Shilla provides full service
concurrent with the luxury brand category,
including F&B facilities and hotel amenities.
Brand Guidelines images
Shilla Monogram
Authentic Indulgence
Shilla Monogram is a brand in pursuit of
harmony between the intrinsic value of the local
environment and the thoughtful elegance of Shilla.
It embodies the brand’s identity
through flexible service and design,
without formalized standards.
Shilla Monogram images
Shilla Monogram images
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Design Concept
Refined Contemporary
Shilla Monogram adds the simplicity of
Shilla Stay to the refined composition of the Shilla.
Locations
Shilla Monogram plans to enter
into major tourist destinations and
popular vacation spots preferentially,
and also to expand into developing domestic
and foreign tourist destinations
that show great potential.
Locations table
  Prime location Secondary location Other
Capital city /
Core business
and tourist
district
ellipse images ellipse images ellipse images
Major tourist
destinations /
Popular
vacation
spots
ellipse images ellipse images ellipse images
Local cities      
Brand Guidelines
Shilla Monogram provides
full service concurrent with the upper-
upscale brand category, including F&B facilities
and hotel amenities.
Brand Guidelines images
Shilla Stay
Smarter Stay
Shilla Stay attains not only the very efficiency of
development, operation, and management,
but also customer contentment by providing
refined amenities and services.
Shilla Stay images
Shilla Stay images
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Design Concept
Discerning Simplicity
Shilla Stay provides practical services
and products in an intelligent manner
that achieves both spatial utility
and aesthetic proportionality.
Locations
Shilla Stay plans to enter into
not only favored tourist destinations
and popular vacation spots, but also developing
domestic and foreign tourist destinations
and business districts.
Locations table
  Prime location Secondary location Other
Capital city /
Core business
and tourist
district
ellipse images ellipse images ellipse images
Major tourist
destinations /
Popular
vacation
spots
ellipse images ellipse images ellipse images
Local cities ellipse images ellipse images ellipse images
Brand Guidelines
Shilla Stay provides select service, concurrent
with the upscale brand category,
including F&B facilities and hotel amenities.
Brand Guidelines images
Your Reputable Partner,
Hotel Shilla
As superlative lifestyle professionals,
Hotel Shilla presents distinguished values
based on high dignity and trust.
Brand
Quality
Design
People
System
Synergy
Project Types
Hotel Shilla proposes optimal development options
based on your project, including location,
cost, and market environment.
  • New Builds
  • Re-branding
  • Conversion
Growth Journey
with Hotel Shilla
Hotel Shilla assists partners through all
the processes necessary to open and run a hotel,
drawing on our rich know-how in hotel management
and maintenance, technical support and consulting.

ISMS 인증범위: ㈜호텔신라 호텔 인터넷 홈페이지 서비스 / 유효기간: 2023.12.20 ~ 2026.12.19

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