A. We collect your personal information as may be required to sign up for a Hotel Shilla membership, to identify you and provide e-commerce services. The personal information to be collected by the Company is as follows:

B. We selectively collect your personal information as may be required to sign up for a Hotel Shilla membership, to identify you and provide e-commerce services. The personal information to be collected by the Company is as follows:

C. When you are using online membership services, we may collect such information as your IP address, service-use history and billing information (i.e., credit card number, bank account number, gift card number, mobile-service payment authorization code, etc.), only for the purposes of making such services available and/or verifying your financial transactions.

D. We collect your personal information from your application for membership on our website and by means of written notices, facsimile or phone communications, online message boards, promotional events and/or other approaches for collection of created information.

A. We will not use or disclose to any third party any of your personal information, without your consent or except as required by law, for purposes other than those intended hereunder and specified herein. However, in the following cases, customers' personal information is used and disclosed to third parties.

① In the event that the rights and obligations of a service provider is fully assigned or transferred as a result of sale, merger or acquisition, we will ensure that we inform you in advance of details of the reasons and procedures for such assignment or transfer and that you have the right to withdraw your consent to the use of your personal information.

② Where your personal information is to be disclosed or shared, we will seek your consent in advance by notifying you by email or otherwise in writing of what items of such information will be disclosed or shared, whom the information will be disclosed to or shared with, why it should be disclosed or shared, and how and how long it will be protected and managed. If customers refuse to consent, personal information will not be disclosed or shared with third parties. The same procedures will apply if the information recipient is changed or terminated.

③To provide better service, the company provides the following information with the customer's consent.

[Domestic]

[International]

B. When a customer's information is disclosed or shared with partners, we will notify and request the customer's consent for purpose, items, retention period, rights to refuse consent, any disadvantage due to refusal and recipient to whom the information is being disclosed and shared.

C. Your personal information may be disclosed without your consent in accordance with applicable provisions of relevant laws:

• When there are special provisions in other laws
• When it is clearly deemed necessary for any urgent matter regarding life, personal safety and wealth.

A. The Company, for the provision of its services, has outsourced the handling of personal information on a contract basis as follows:

B. Hotel Shilla Co., Ltd., when concluding a consignment contract, states in a contract or other document matters related to prohibition of processing personal information other than the purpose of performing the consigned work, technical and administrative protection measures, restrictions on re-consignment, management and supervision of the consignee, and liability for damages, etc., in accordance with Article 26 (Restrictions on Processing Personal Information Due to Consignment of Work) of the Personal Information Protection Act, and supervises whether the consignee safely processes personal information.

C. In accordance with Paragraph 6 of Article 26 (Restrictions on Processing Personal Information Due to Consignment of Work) of the Personal Information Protection Act, if the consignee re-consigns our company's personal information processing work, we obtain the consent of Hotel Shilla Co., Ltd.

D. In the event that the content of the consignment work or the consignee changes, we will disclose it without delay through this personal information processing policy.

E. The tasks that are processed overseas during the consignment of personal information processing work are as follows. Hotel Shilla entrusts TableCheck Inc. with restaurant reservation and customer service tasks as follows, and protects users' information in accordance with the information protection policy and carries out tasks under the strict control of Hotel Shilla.

A. Use of Cookies
We use cookies for the convenience of users. The information we collect through cookies includes your username and IP address and is used to keep you logged in and display personalized advertising messages.

B. Installation and Use of Cookies; and Refusal of Use
You have the option to accept or decline the installation of cookies and may set your web browser to accept all cookies, alert you whenever a cookie is stored, or disable or block the storage of cookies. (In the Chrome, you can delete all cookies stored on the user's PC by simply pressing the Delete button from the Tools > Settings > Privacy and security > Clear browsing data. Alternatively, if you check down the ≪Delete Search History when Exiting≫ item, you can automatically delete cookies each time you exit the browser) Disabling or blocking the storage of cookies may limit your access to services requiring you to log in.

C. Our company uses Google Analytics, a service provided by Google, to scrutinize your website interactions. The data generated via Google Analytics is handled according to Google's Privacy Policy and is transferred to, and retained on, Google's servers located within the United States. Acting on behalf of our company, Google processes this data to evaluate your website usage, formulate activity reports, and deliver other services tied to Internet usage. It is possible for you to reject the employment of cookies for the outlined objectives through your browser's settings. However, doing so may inhibit your ability to fully utilize the website's functions. By downloading and installing a browser add-on, you can opt out of the collection and processing of your user data, including your IP address. For a comprehensive understanding of how your information is used, please refer to Google's page(www.google.com/analytics/learn/privacy.html).

A. The Company will retain your personal information until the purposes of collection or disclosure of such information are accomplished and will destroy your personal information immediately when such purposes are accomplished or upon the expiration of a retention period permitted by your consent. The times when we are required to destroy your personal information are as follows:

• Your membership information is destroyed when you withdraw or are dismissed from Hotel Shilla membership.
• Your delivery information is destroyed when a product or service has been delivered or provided.
• - Service satisfaction surveys: In the case of withdrawal of membership or consent to marketing use, whichever came first will be determined.
• - Event : 1 month after sending event prizes
• - The information used to identify you is destroyed when your identity has been verified.
• Notwithstanding the foregoing, when any of your personal information needs to be retained under relevant laws or internal regulations, we may retain such information (i) for a period of five (5) years if it pertains to the revocation of contracts or subscriptions; (ii) for a period of five (5) years if it relates to the supply of goods or services and payments therefor; or for a period of three (3) years if it pertains to the handling or resolution of complaints or disputes.

B. How personal information is destroyed after period of retention and use

• Personal information printed on paper: shredded or entrusted to a professional shredding company
• Personal information stored in the form of an electronic file: deleted using a technical method that prevents reproduction of information

A. You have the right at any time to view, correct or delete your registered personal information, have it corrected or deleted, have its processing suspended or withdraw your consent to the use and disclosure thereof, directly on the Membership Information page of our website or by contacting our Privacy Officer in writing, by telephone (at 02-2233-3131) or by email, in which case we will respond forthwith after identity verification.

B. If you request that we correct an error in your registered personal information, such information will not be employed or disclosed until such correction is made accordingly. Where any incorrect part of your personal information has been disclosed to any third party, we will have it corrected by giving immediate notice to such third party.

A. In handling your personal information, we use our best efforts to prevent such information from being lost, stolen, leaked, falsified or damaged by taking the following technical, administrative and physical measures for security assurance:

Minimum number of information workers and training

Personal information is made accessible to the smallest possible number of people and regular training is provided to such people.

Regular in-house audits

In-house internal audits are conducted on a regular basis for the security of personal information.

Internal management plan

An internal management plan is developed and implemented for safe handling of personal information.

Encryption of personal information

Your personal information is password-protected and stored and managed in encrypted form. All data is encrypted for transmission and other important data is protected by separate security features.

Technical measures against hacking

Personal information is protected by security software for the prevention of leakage, damage or tampering due to hacking or computer virus infection, and the software is periodically updated and tested. All systems are installed in access-controlled areas and technically and physically monitor and block access from outside.

Limited access to personal information

We take necessary measures to control access to personal information by means of granting, modifying or canceling access to database systems that handle personal information, and a firewall system is employed to control unauthorized access from outside.

Storage of access logs and prevention of data forging or tampering

We store and maintain a history of your access to our personal information processing system and use security features for your access log data not to be forged, tampered with, damaged, stolen or lost.

Use of locks for document security

Documents and auxiliary storage media containing personal data are kept in safe, locked places.

Prevention of unauthorized access

We have set up a separate physical location where personal information is stored and have established and implemented procedures for the control of access to the storage location.

A. We value your opinion and feedback, and you are always entitled to have your questions answered in a serious fashion. We have set up a customer service hotline to effectively communicate with our customers.

• [ Customer Service Center ] Contact number: 82-2-2230-3131

B. The customer service hotline is available from 09:00 a.m. to 06:00 p.m. All inquires by email, fax or mail will receive courteous responses within 24 hours after receipt thereof. However, if received after normal office hours or during weekends and holidays, such inquires will be answered on the following business day.

C. If you want to report a breach of your privacy or seek advice thereon, please contact:

• The Privacy Complaint Center
  (via https://privacy.kisa.or.kror at 118);
• The Supreme Prosecutors' Office High-tech and Financial Crimes Investigation Division
  (via https://www.spo.go.kr or at 1301); or
• The National Police Agency Cyber Bureau
  (via https://ecrm.police.go.kr or at 182).

The Company has appointed the following departments and persons to be responsible for protecting its customers’privacy and personal information and for gathering their opinions and handling their complaints:

The Company does not collect any personal information of our member customers' children under the age of 14 in compliance with the Juvenile Protection Act. If we need to collect personal information of the minors under the age of 14 with respect to our hotel business, we will get consent from their legal representatives or guardians.

A. We do not send you any advertising messages for commercial purposes so long as your unsubscription request is expressly given.

B. If we send any advertising message by email or otherwise for online marketing purposes such as presenting product information, we will ensure that in a plain and legible manner:

• 'The email's subject line communicates what the email is about, although it may not indicate “Advertisement”; and
• The body text contains the sender’s name, email address, phone number and mailing address, as well as instructions on how to unsubscribe, so that the recipient can readily unsubscribe from further advertisements.

C. Likewise, if we send you an advertising message for commercial purposes by fax or mobile text message or via non-email means, we will ensure that the sender’s name is indicated in such message, even if you have agreed to the receipt of advertising messages.

A. We may provide you with links to websites or materials of other companies, in which case we assume no responsibility for and make no guarantee as to the usefulness of such websites and materials over which we have no control.

B. If you move to another website by clicking a link appearing on the Company’s website, we recommend that you carefully read the privacy policy of such website, as it is beyond the control of Hotel Shilla.

A. We value the comments, suggestions, opinions, statements and other content posted by our customers (collectively “posts”) and use our best efforts to protect such posts from being tampered with, damaged or deleted. Notwithstanding, this does not apply to the following:

• Spam-like messages (e.g., chain letters and advertisements);
• Posts that defame others by disseminating false information to slander them maliciously; and
• Posts that reveal the identity of other users without their consent, infringe on third parties’ copyrights or other rights or are irrelevant to the themes of the bulletin board.
• If a post is found to reveal the identity of other users, the Company may delete or correct part of such post in order to maintain and promote a healthy online community culture.
• If the content of a post is deemed movable to another section, the Company will provide a path in such posts to avoid misunderstanding or confusion.
• The Company may delete other posts deemed malicious or improper after giving express or individual warnings.

B.Essentially, you have rights to your posts and are responsible for them. It is difficult to protect information you disclose voluntarily via a post, so we recommend that you give careful consideration before such disclosure.

If any change is made to this Privacy Policy by addition, deletion or correction due to a modification or revision in relevant laws, government policies or the Company’s internal regulations, or a change of security technology, the Company will post such change immediately on its website.

• Privacy Policy version
  : v11.5
• Date implemented
  : 1998-04-25
• Last updated date
  : 2025-06-20

This Privacy Policy shall come into full force and effect on the 20th day of June 2025..