About Hotel Shilla | Shilla Hotels & Resorts

Hotel Shilla

Hotel Shilla – Premium Lifestyle Leading Company

Samsung Group Affiliate

Hotel Shilla Co., Ltd. was established in 1973 as a Samsung Group affiliate. Anchored by its hotel operations,
the company enriches everyday life across a diverse range of lifestyle businesses, including duty-free retail,

sports and leisure, and travel. Backed by world-class operational expertise, the company continues to expand
its presence in global markets while building an unrivaled brand reputation that guests trust.
The Best Hospitality & Travel Retail Company

Hotel Shilla offers extraordinary service and experience across everyday life and the entire journey.

Drawing on decades of accumulated expertise, the company elevates the quality of daily life, bringing the values of a premium lifestyle to every moment a guest spends with us.
The name "Shilla" traces its origins to the Shilla Dynasty, which ushered in a golden era of culture and art.

It carries a heritage that blends the inherent beauty and refinement of tradition with a thoroughly modern sensibility.
Grounded in trust and distinction, this heritage has become the core of Hotel Shilla's brand identity and flows naturally through every space and every service.

Awards

2026
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
2025
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
- 08
  Korea Productivity Center 'National Brand Competitiveness Index (NBCI)' No. 1 in Hotel Category – Shilla Hotel
2024
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
- 08
  Korea Productivity Center 'National Brand Competitiveness Index (NBCI)' No. 1 in Hotel Category – Shilla Hotel
2023
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
- 09
  - Korea Productivity Center 'National Brand Competitiveness Index (NBCI)' No. 1 in Hotel Category – Shilla Hotel
  - World Travel Awards Asia's Leading Lifestyle Resort – Shilla Monogram Da Nang
- 10
  - World Luxury Hotel Awards Asia's Luxury Coastal Resort – Shilla Monogram Da Nang
  - World Luxury Hotel Awards Southeast Asia's Luxury Wedding Resort – Shilla Monogram Da Nang
  - World Luxury Hotel Awards Vietnam's Luxury Lifestyle Resort – Shilla Monogram Da Nang
2022
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
- 04
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 09
  Korea Productivity Center 'National Brand Competitiveness Index (NBCI)' No. 1 in Hotel Category – Shilla Hotel
- 10
  World Luxury Hotel Awards Asia's Luxury Coastal Resort – Shilla Monogram Da Nang
2021
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
  - Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Business Hotel Category – Shilla Stay
- 11
  Michelin Guide Seoul 2022 Three-Star Restaurant – The Shilla Seoul, La Yeon
2020
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
- 11
  Michelin Guide Seoul 2021 Three-Star Restaurant – The Shilla Seoul, La Yeon

2019
- 02
  Forbes Travel Guide Five-Star Hotel – The Shilla Seoul
- 03
  Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
- 11
  Michelin Guide Seoul 2020 Three-Star Restaurant – The Shilla Seoul, La Yeon
2018
- 02
  Forbes Travel Guide Four-Star Hotel – The Shilla Seoul
- 03
  Korea Management Association Consultants 'Korea Brand Power Index (K-BPI)' No. 1 in Hotel Category – Shilla Hotel
- 11
  Michelin Guide Seoul 2019 Three-Star Restaurant – The Shilla Seoul, La Yeon
2017
- 02
  - Forbes Travel Guide Four-Star Hotel – The Shilla Seoul
  - Asia's 50 Best Restaurants, No. 38 – The Shilla Seoul, La Yeon
- 11
  Michelin Guide Seoul 2018 Three-Star Restaurant – The Shilla Seoul, La Yeon
2016
- 02
  Asia's 50 Best Restaurants, No. 50 – The Shilla Seoul, La Yeon
- 09
  Korea Productivity Center 'National Customer Satisfaction Index (NCSI)' No. 1 in Hotel Service Category – The Shilla Seoul
- 10
  TTG Travel Awards Best City Hotel in Seoul – The Shilla Seoul
- 11
  Michelin Guide Seoul 2017 Three-Star Restaurant – The Shilla Seoul, La Yeon
2015
- 03
  Asia's 50 Best Restaurants, No. 38 – The Shilla Seoul, La Yeon
- 09
  Korea Productivity Center 'National Customer Satisfaction Index (NCSI)' No. 1 in Hotel Service Category – The Shilla Seoul
- 10
  TTG Travel Awards Best City Hotel in Seoul – The Shilla Seoul
2014
- 09
  Korea Productivity Center 'National Customer Satisfaction Index (NCSI)' No. 1 in Hotel Service Category – The Shilla Seoul
2013
- 01
  Travel + Leisure World's Best 500 Hotels – The Shilla Seoul
2012
- 08
  Travel + Leisure World's Best Awards Top 30 City Hotels in Asia – The Shilla Seoul
2011
- 09
  Korea Productivity Center 'National Customer Satisfaction Index (NCSI)' No. 1 in Hotel Service Category – The Shilla Seoul
2010
- 11
  Institutional Investor Best Hotel in Seoul – The Shilla Seoul

2009
- 10
  - Zagat Survey 2009/10 Best Hotel in Seoul – The Shilla Seoul
  - TTG Travel Awards Best City Hotel in Seoul – The Shilla Seoul
- 11
  - Institutional Investor World's Top 100 Hotels – The Shilla Seoul
  - Institutional Investor Best Hotel in Seoul – The Shilla Seoul
2008
- 01
  Travel + Leisure World's Best 500 Hotels – The Shilla Seoul
- 04
  Zagat Survey 2008/09 Best Hotel in Seoul – The Shilla Seoul
- 10
  TTG Travel Awards Best City Hotel in Seoul – The Shilla Seoul
- 11
  - Institutional Investor World's Top 100 Hotels – The Shilla Seoul
  - Institutional Investor Best Hotel in Seoul – The Shilla Seoul
2007
- 01
  - Asia Money Best Hotel in Seoul – The Shilla Seoul
  - Travel + Leisure World's Best 500 Hotels – The Shilla Seoul
- 04
  Zagat Survey 2007/08 Best Hotel in Seoul – The Shilla Seoul
- 11
  - Institutional Investor World's Top 100 Hotels – The Shilla Seoul
  - Institutional Investor Best Hotel in Seoul – The Shilla Seoul
2006
- 04
  Zagat Survey World's Top 100 Hotels – The Shilla Seoul
- 08
  - Travel + Leisure World's Best Awards Top 50 City Hotels in Asia – The Shilla Seoul
  - Condé Nast Traveler Readers' Choice Awards Top 75 Hotels in Asia – The Shilla Seoul
2005
- 01
  - Travel + Leisure World's Best 500 Hotels – The Shilla Seoul
  - Condé Nast Traveler Gold List – The Shilla Seoul
- 04
  Zagat Survey World's Top 100 Hotels – The Shilla Seoul

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