Assurance of the Best in Hospitality
Hotel Shilla, the foremost hotel brand in South Korea, leads the hospitality industry with pride and responsibility. We maintain elegance and a tradition of winning guests’ hearts with the aim of becoming ‘The Best Hospitality Company’. Through our unrivaled brand values and operational know-how in the hospitality field, we thrive to provide the highest level of service and ensure your stay is pleasant and enjoyable.
Global Presence
Hotel Shilla is operating and developing a total of 35 properties around the world, including 17 hotels in South Korea. It also has 12 business operations in areas including Southeast Asia, China, Japan the US, UK, and Germany, forming a robust global network.
- GLOBAL OFFICE : 3
- PROPERTY : 8 / GLOBAL OFFICE : 8
- PROPERTY : 25
- PROPERTY : 2 / GLOBAL OFFICE : 1
| Property | south Korea | Asia | Europe/USA | Total |
|---|---|---|---|---|
| Current | 17 | 1 | - | 18 |
| Pipeline | 8 | 7 | 2 | 17 |
| Global Office | Asia | Europe/USA | Total |
|---|---|---|---|
| 8 | 4 | 12 |
- GLOBAL OFFICE : 3
- PROPERTY : 8 / GLOBAL OFFICE : 8
- PROPERTY : 25
- PROPERTY : 2 / GLOBAL OFFICE : 1
| Property | |||||
|---|---|---|---|---|---|
| Current | The Shilla Seoul, The Shilla Jeju | Pipeline | Shilla Monogram | Gangneung, Dongbusan, Geoje | |
| Shilla Stay | Yeoksam, Seodaemun, Gwanghwamun Mapo, Guro, Seocho, Samseong-dong, Cheonan, Dongtan, Ulsan, Yeosu, Haeundae Seobusan, Jeju | Shilla Stay | Pyeongtaek, Sejong, Jeonju, Ihotaewoo, Namhae | ||
| Geoje Samsung hotel | |||||
- GLOBAL OFFICE : 3
- PROPERTY : 8 / GLOBAL OFFICE : 8
- PROPERTY : 25
- PROPERTY : 2 / GLOBAL OFFICE : 1
| Property | ||
|---|---|---|
| Current | Shilla Monogram | Danang |
| Pipeline | Shilla Monogram | Guam, Bali, Xian, Hanoi |
| Shilla Stay | Yancheng, Hanoi, Clark | |
| Global Office |
|---|
| Gurgaon, Hongkong, Beijing, Tianjin, Singapore, Manila, Hanoi, Macau |
- GLOBAL OFFICE : 3
- PROPERTY : 8 / GLOBAL OFFICE : 8
- PROPERTY : 25
- PROPERTY : 2 / GLOBAL OFFICE : 1
| Global Office |
|---|
| London, Frankfurt, Bucharest |
- GLOBAL OFFICE : 3
- PROPERTY : 8 / GLOBAL OFFICE : 8
- PROPERTY : 25
- PROPERTY : 2 / GLOBAL OFFICE : 1
| Property | ||
|---|---|---|
| Pipeline | Shilla Stay | LA, San jose |
| Global Office |
|---|
| San jose |
Our Brands
Hotel Shilla has a wide spectrum of brands offering a variety of customer experiences, including The Shilla, our primary brand, Shilla Monogram and Shilla Stay. We propose optimal solutions created by thoroughly considering customer needs, market conditions and partners’ circumstances, as well as assist our partners through all the processes necessary to ensure that those solutions are put into action. We provide an elevated level of service that not only conveys dignity, but also runs the gamut of trends, from classic to modern, luxury to casual.
- LUXURY : THE SHILLA
- UPPER UPSCALE : SHILLA MONOGRAM
- UPSCALE : SHILLA STAY
- MIDSCALE : NEW BRAND New Development in Progress
- THE SHILLA
- Authentic Indulgence
- The Shilla presents sophisticated services and facilities based on its unlimited possibilities, by providing the finest lifestyle experiences that embrace guests’ life, work and rest.
- Design Concept
- Timeless, Elegant, Luxury
- The Shilla embodies a design esthetic that remains a shining example of modernity, even as time passes.
- Locations
- The Shilla plans to enter into core locations in the global market.
-
Locations table Prime location Secondary location Other Capital city/
Core business
and tourist
districtO Major tourist
destinations/
avacation spotsLocal cities - Brand Guidelines
- The Shilla provides full service concurrent with the luxury brand category, including F&B facilities, such as ADD, fine dining restaurants and bars & lounges, along with the finest hotel amenities, such as fitness spaces, swimming pools and spas.
-
- Luxury
- Full Service
- Meeting Space
- Bar / Restaurant
- Spa
- Premium Fitness Center
- SHILLA MONOGRAM
- Signature Sophistication
- Shilla Monogram is a brand in pursuit of harmony between the intrinsic value of the local environment and the thoughtful elegance of Shilla. It embodies the brand’s identity through flexible service and design, without formalized standards.
- Design Concept
- Refined Contemporary
- Shilla Monogram adds the simplicity of Shilla Stay to the refined composition of the Shilla, respecting the unique value of the local community for the perfect balance of dignity and practicality.
- Locations
- Shilla Monogram plans to enter into major tourist destinations and popular vacation spots preferentially, and also to expand into developing domestic and foreign tourist destinations that show great potential.
-
Locations table Prime location Secondary location Other Capital city,
Core business
and tourist
districtO O O Major tourist
destinations,
avacation spotsO O O Local cities - Brand Guidelines
- Shilla Monogram provides full service concurrent with the upper-upscale brand category, including F&B facilities, such as ADD, and fine dining restaurants, along with hotel amenities, such as fitness spaces and swimming pools.
-
- Upper-Upscale
- Full Service
- Meeting Space
- Bar / Restaurant
- Premium Fitness Center
- Business Center
- SHILLA STAY
- Smarter Stay
- Shilla Stay attains not only the very efficiency of development, operation, and management, but also customer contentment by providing refined amenities and services.
- Design Concept
- Discerning Simplicity
- Shilla Stay provides practical services and products in an intelligent manner that achieves both spatial utility and aesthetic proportionality.
- Locations
- Shilla Stay plans to enter into not only favored tourist destinations and popular vacation spots, but also developing domestic and foreign tourist destinations and business districts.
-
Locations table Prime location Secondary location Other Capital city,
Core business
and tourist
districtO O O Major tourist
destinations,
avacation spotsO O O Local cities O O O - Brand Guidelines
- Shilla Stay provides select service, concurrent with the upscale brand category, including F&B facilities and hotel amenities which reflect the location and guests’ needs.
-
- Upscale
- Select Service
- Event Spaces
- Bar
- Fitness Center
Your Reputable Partner, Hotel Shilla
As superlative lifestyle professionals, Hotel Shilla presents distinguished values based on high dignity and trust.
- Brand
- Hotel Shilla, whose name represents trust and dignity, offers a friendly business environment and optimal partnerships that stay true to its brand power.
- Quality
- Hotel Shilla's standards of service, the SOP, is of the highest quality and provides the best customer experience based on micro-managing practices that pay attention to every detail.
- Design
- Hotel Shilla’s spaces make a sophisticated and elegant statement realized through the work of leading architects and designers including Peter Remedios, Piero Lissoni, and Bahk Seon Ghi.
- People
- Hotel Shilla passes on our own unique know-how in service and operation, built upon our abundance of experience in the fields of training and professional development, to create the best hoteliers in the hospitality industry.
- System
- Hotel Shilla realizes a stable profit structure based on our development, management, and operational know-how accumulated through our experience of leading South Korea’s domestic hotel market, as well as through our own management programs, such as Shilla Rewards and the Shilla Reservation System.
- Synergy
- Hotel Shilla provides our partners with benefits from a wide range of areas, including our duty-free distribution network in the TR sector and our corporate business travel agency services, such as SBTM, with extra demand created via our Samsung affiliates.
Project Types
As owner of both Korea’s leading hotel and resort company, and professional management company, the hotel proposes optimal development options based on your project, including location, cost, and market environment.
- New Builds: We advise a suitable brand for your new site and manage everything from the business feasibility study to the opening.
- Re-branding: We provide better value to existing hotels through introducing Shilla’s brand, facilities, design, and management.
- Conversion: We create innovation in asset management and profit by converting buildings such as offices and residences into hotels.
Growth Journey with Hotel Shilla
Hotel Shilla assists partners through all the processes necessary to open and run a hotel, drawing on our rich know-how in hotel management and maintenance, technical support and consulting. Not only do we examine business feasibility and discuss preliminary preparations in a thorough manner, but we also provide consulting across all areas of development, including space design, interior design, construction inspection and safety inspection, with a focus on building a stable and sustainable profit model for our partners’ assets.Regarding actual hotel management, we share insights and expertise in key business areas, from human resources management support, such as training and education, and marketing management support, including sales and chain promotions, to mid-to-long-term operation plans, encompassing auxiliary facility planning, facility management and project planning. We also provide outstanding financial management for all aspects of sales management and purchasing, procurement, and reservation management. Hotel Shilla promises the finest partnership based on a solid and practical profit structure.
THE SHILLA SEOUL
- The Shilla Seoul +82-2-2233-3131
- The Shilla Jeju +82-64-735-5114
- Shilla Stay +82-2-2230-0700
- Shilla Rewards +82-2-2230-5528