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Welcome to Hotel Shilla Website.

In order to bring more benefits to you, we specially invite you to start a membership through the "special online membership event" for adults over 19 years old. This membership is valid at both of THE SHILLA SEOUL & JEJU website, and Noblian websites. You can enjoy greater benefits and services as an online member.

Privacy Policy

Consent to the terms and conditions of the Shilla Rewards Program (Required)

Shilla Rewards Terms and Conditions

Article 1 (General terms of membership)

1. The purpose of these terms and conditions is to stipulate the basic matters concerning the use of Shilla Rewards, the hotel membership program of Hotel Shilla Co., Ltd. (hereinafter referred to as the “company”).
2. The Terms and Conditions of the membership program and the benefits and services related to membership operations are applied to the following (items (1) through (3) being herein referred to collectively as the "Affiliated Hotels"):
(1) Hotel Shilla: The Shilla Seoul and The Shilla Jeju
(2) Shilla Stay (All Properties)
(3) Partner hotels and resorts
3. The company will stipulate matters concerning the membership qualifications of the membership program, benefits and earning and using membership credits in these terms and conditions.
4. This program will be available only to individual members who are 19 years of age or older, and corporations or organizations cannot sign up for membership.
5. If any of the terms and conditions or rules of this program violate the mandatory rules of the country which the applicant or member is a citizen of or resides in, it will be nullified for the member.
6. The company may change the composition, benefits and contents of this program, including the terms and conditions, depending on the situation of the membership operating agent, and terminate this membership program.
7. If the company changes the terms and conditions, it must notify members of such changes in writing or e-mail and website notices. If members do not express the intention to terminate the membership within one month after receiving the aforementioned notice, they will be deemed to have agreed to the changes in the terms and conditions.
8. At least six (6) months prior to the termination of the membership program, the Company will post a public notice on its official website (https://www.shillahotels.com) (the “Membership Site”) and send an email notice to every Member at least once.
9. Six (6) months after the notice of termination is given under clause 8 above, the Points held by Members will automatically expire and all benefits and services for them will be no longer made available.
10. In the event that the address and other personal information of members has changed, members must notify the company. Failure to do so could negatively impede membership service to the member, and the company will not be held responsible as a result.
11. The company may notify members of hotel information and members’ account statement, and will not be held responsible for its loss or late delivery thereof if it is delivered by mail.
12. These Terms and Conditions shall be governed by the laws of the Republic of Korea, and in the event of any dispute or legal action between a Member and the Company arising under or in connection with the Terms and Conditions, such dispute or legal action will be submitted to the court of competent jurisdiction over the locality of the Member's residence or the Company's registered head office.

Article 2 (Becoming a member and creating an account)


1. Any persons who wish to be Members can sign up for the membership program via the Membership Site or at the designated business site of any Affiliated Hotel.
2. Members can sign up for membership free of charge.
3. Members cannot register for additional membership accounts.
4. If a Member creates multiple membership accounts, such accounts will be deleted except one, and the Points and benefits for the deleted accounts will be automatically forfeited.
5. Name, birthdate, gender, e-mail address and phone number are mandatory fields that are required during membership registration.

6. Membership numbers will be issued immediately after membership registration.
7. Members may use their membership numbers to check their account at the membership website.
8. Members may use their personal account at the membership website to view and modify various kinds of information, including the credits they have, details of credits they earned and personal information.
9. Members shall have their mobile membership cards issued when they sign up for the membership, and such membership cards will be viewable on the membership website. Actual membership cards shall be mailed to Members at their registered addresses only upon their request to the membership service center and it may take at least 2-3 weeks for the cards to be issued.
10. If a Member needs to have his/her membership card re-issued due to loss or damage, such Member will be asked to submit an application for re-issuance to the membership service center, and it may take at least 2-3 weeks for the new card to be issued.

Article 3 (Suspension and termination of membership)


1. A member account will be terminated if the member has no transaction history for 60 months from the end of the month in which his/her last transaction occurred, and existing credits and transaction records will be automatically deleted. The member will receive a written and e-mail notice 6 months prior to the termination of his/her account.
2. If a member signs up for membership again, he/she will be registered as a new member.
3. Members can apply for termination of their membership at the membership service center and membership website.
4. Applications for termination of membership will be processed within 24 hours after they are received, and the account, credits and benefits of the member will be automatically nullified.
5. Members must return their membership cards to business sites or membership service centers immediately after termination of their membership.
6. In any of the following events, the company may cancel or terminate the membership.
(1) In the event that the member conducts an illegal act;
(2) In the event that the member violates the terms and conditions, e.g. sale of benefits and credits;
(3) In the event that the member conducts an illegal act or abuses the benefits of the membership program;
(4) In the event that the member fails to pay the amount billed by the company;
(5) In the event that the member dies.
7. In the event of a Member's death, the deceased Member's membership tier and the Points in his/her account will be automatically nullified and shall not be inheritable or transferrable.

Article 4 (Transfer)


1. No membership qualification, card, benefits by class or credits may be transferred to a third party.
2. Unauthorized transfer will be subject to the following penalties:
(1) Transfer of membership qualification: Disqualification of members and termination of membership
(2) Transfer of membership cards and benefits: Nullification of benefits
(3) Transfer of credits: Nullification of transferred credits

Article 5 (Membership classes and benefits)


1. Member classes are divided into Silver, Gold and Diamond.
2. Members will become Silver members at the same time they register for membership.
3. Member classes will be maintained and promoted if the conditions stipulated by the company are met.
4. The Company will give each Member a score by rating him/her based on how often and how much he/she has purchased using the membership program over a period of one (1) year (or the numbers of room stays and food & beverage purchases and the amounts paid for such stays and purchases) and shall readjust his/her membership tier in accordance with the following criteria:
Category Silver Gold Diamond
Score based on each class 40 points or less 41 points - 70 points 71 points or more

5. The score given in clause 4 above on which a membership tier is based will be determined by the following formula:
10* [0.531 * {0.412* (Points for the number of room stays) + 0.588 * (Points for the amount for room stays)} + 0.469 * {0.624 * (Points for the number of food & beverage purchases) + 0.376 * (Points for the amount for food & beverage purchases)}]
6. In the formula of clause 5 above, the points are assigned to each item as follows:
Score Number of stays Score Sales of Accommodation Score # of food & beverage visits Score Sales of food & beverages
1 0~1 1 KRW 0- 1 0~1 1 KRW 0-
2 2 2 KRW 400,000- 2 2 2 KRW 400,000-
3 3 3 KRW 600,000- 3 3~4 3 KRW 100,000-
4 4 4 KRW 800,000- 4 5~7 4 KRW 150,000-
5 5 5 KRW 1,000,000- 5 8~10 5 KRW 250,000-
6 6~7 6 KRW 1,300,000- 6 11~14 6 KRW 400,000-
7 8~9 7 KRW 1,600,000- 7 15~18 7 KRW 600,000-
8 10~12 8 KRW 2,000,000- 8 19~25 8 KRW 1000,000-
9 13~15 9 KRW 2,500,000- 9 26~44 9 KRW 1450,000-
10 16~ 10 KRW 3,500,000- 10 45~ 10 KRW 3,000,000-

(1) The number of room stays is counted on a check-in basis and consecutive nights spent in the same hotel are counted as one stay only.
(2) The amounts for room stays and F&B purchases are based on the net sales of rooms and food & beverages, respectively (excluding taxes, service charges, fees for use of amenities and services, and penalties for cancelled reservations).
(3) Members will earn Points for their F&B purchases only if they make actual payments for them at food and beverage stores. If a Member pays for his/her room stay in the aggregate amount of his/her room rate and F&B purchases, the calculation of his/her point score will only allow for the amount for and number of room stays, in which case the amount for room stays will be determined as an amount incorporating payments for F&B purchases. 7. Class adjustment is categorized according to promotion, maintenance and demotion.
8. Class determination and adjustment will be based on how much the member buys from us over a 1-year period from January 1 to December 31, and takes effect in the first week of January of each year.
9. If the member meets the criteria for promotion at any time during this period, his/her class will be immediately promoted. The new member class will remain in effect until December 31 of the following year.
10. If classes are changed, the company will notify the member by e-mail.
11. The services and benefits of each member class are as follows:
Membership Tier Services and Benefits by Membership Tier Note
  Shilla Seoul Shilla Jeju Shilla Stay Affiliated Hotels  
Silver Members earn standard points (at a rate of 3% per room purchase and 1% per F&B purchase).  At affiliated hotels, points are not awarded for F&B purchases. 
A once annual 10,000 point redemption voucher is issued upon an eligible stay.     ·Available once a year.
·One each for The Shilla Seoul and The Shilla Jeju
·Availability is limited to regular reservations.
·Only valid for use till the expiry date.(Invalid after the expiry date)
·May not be combined with other coupons or discount offers.
Gold In addition to standard points, Members earn extra points (at a rate of 1% per room purchase and 0.5% per F&B purchase). At affiliated hotels, points are not awarded for F&B purchases.
Sweet Box is offered upon check-in.      Once per stay
5% discount on F&B purchases     
10% discount on laundry services during stay        
Free laundry service during stay      Once per stay
  Shilla Seoul: Members can have a shirt ironed. 
  Shilla Jeju: Members can have a shirt laundered. 
Members can get a room upgrade 3 times a year (including just a one-time upgrade to a suite).     Limited to (3 nights) once per stay (and 3 times a year).
72-hour reservation guarantee       
Diamond In addition to standard points, Members earn extra points (at a rate of 2% per room purchase and 1% per F&B purchase).  At affiliated hotels, points are not awarded for F&B purchases.
Sweet Box is offered upon check-in.      Once per stay
10% discount on  F&B purchases     
15% discount on laundry services during stay      
Free laundry service during stay      Once per stay
  Shilla Seoul: Members can have a suit and shirt ironed. 
  Shilla Jeju: Members can have a coat/jacket and a pair of pants laundered. 
Members can get a room upgrade 5 times a year (including just a one-time upgrade to a suite).     Limited to (3 nights) once per stay (and 5 times a year).
Express check-in and check-out      
Early check-in (before 12:00), Late check-out (until 15:00)   Services may be restricted depending on the hotel's room availability.
Free access to the lounge (allowed to be accompanied by one other person only)     Services may be restricted depending on the hotel's room availability.
Members are presented with a cake if they have a birthday during their stay.    Only once per year
•  48-hour reservation guarantee     
※ “Regular Reservations” are reservations that are made via Hotel Shilla’s reservation office or online reservation system (website or mobile app), except where they involve extended-stay rates, wholesale rates, complimentary rooms, House Use rooms, employee-only special rates, family-friendly rates, and/or bookings made through travel agents or other third-party agents.

(2) Detailed conditions of using the services and benefits for each membership tier
① Room upgrade service is available only if a Member books a hotel room through the Hotel Shilla Reservation Center (website or mobile app) or via the Hotel Shilla Reservation website and applies for a room upgrade service in advance through the Company's Hotel Reservation Center at the time of reservation. However, the room upgrade service is subject to room availability at the hotel.
② The room booked by a Member is upgraded to its next higher room category (except Suite rooms) as long as the room upgrade service is available.
③ The room upgrade service is limited to three (3) nights for a single stay. If a Member using the room upgrade service desires to stay in excess of such three (3) nights, the Member shall either pay an additional fee or revert to his/her original room.
④ The Suite room upgrade service is available to those Members who are using a room in the category equal to or higher than Business Deluxe at the Shilla Seoul or Deluxe at the Shilla Jeju and up to the room category of Superior Suite at the Shilla Seoul or Corner Suite with a mountain view at the Shilla Jeju.
⑤ The Suite room upgrade service will not be available for the following periods or dates (check-in basis):
• Shilla Seoul: July to August, Saturdays, Sundays, holidays, and December 24 and 31
• Shilla Jeju: July to August, holidays, and December 23 to 31
⑥ The Suite room upgrade service may not be used with complimentary night tickets or other discount vouchers.
⑦ Same-day reservations or walk-ins may restrict the services and benefits available during the stay.
⑧ The services and benefits of Affiliated Hotels may be replaced by other services and benefits or may become unavailable depending on the circumstances of such Affiliated Hotels. For the details of their services and benefits, please contact our Membership Service Center or visit the Membership Site.

Article 6 Earning credits


1. Members must show their membership card and ID card when earning credits.
2. Members will earn credits for the sales from qualifying stays and qualifying charges paid by the member.
3. No Points will be awarded for the following:
(1) Room rates for extended stays, wholesale rates, complimentary rooms, House Use rooms, special rates for the Company's employees, family rates, and reservations made through a travel agent.
(2) Rates not included in the contract
(3) Stays whose rates are paid by organizations and associations
(4) Amounts paid for purchasing Samsung gift certificates at the hotel front desk and amounts paid as membership fees
(5) Amounts paid to leased business sites
(6) Internet, mini-bar, pay-per-view TV, room cell phone charges, room phone charges, temporary bed rental fees, amounts paid for retail products, taxes and tips, amounts paid to use the business center, laundry costs, transportation expenses, amounts paid to use the fitness club, amounts paid to use Urban Island (The Shilla Seoul), banquet expenses, No-Show cost and penalties for cancellation of room reservation
4. Members cannot earn credits for several accounts.
5. Credits will be earned according to the total payment: 3% for room sales and 1% for F&B sales.
6. One credit is worth KRW 1.
7. Credits for payments made after membership registration may be earned, but credits will not be earned retroactively for payments made prior to membership registration.
8. If two members stay in 1 room, credits will be earned only for the member who actually made the reservation.
9. A member can earn credits for up to 3 rooms on the same day.
However, credits will be earned only if all the rooms were reserved by the member, and the member stays in one of the reserved rooms, and the member paid for the rooms.
10. There is no limit to the amount of credits that can be earned at one time.
11. No credit will be earned for credit payments.
12. Credits will be earned the day after payment.
13. If membership program credits are omitted or there are any errors, the company will correct it.
14. If a Member cannot earn Points as he/she fails to show his/her membership card, he/she may claim his/her missing Points through the Point Adjustment Request page on the Membership Site or using the award request form, within six (6) months after the date of payment. (A proof of payment is required.)
15. Credits earned in violation of these terms and conditions may be cancelled or suspended.
16. Earned credits can be checked at the membership website.

Article 7 (Using credits)


1. Earned points can be spent on a real-time basis just like cash, at a redemption value of 1 KRW per point, at any of the Affiliated Hotels.
2. When using credits, members must show their membership cards and ID cards, and clearly express their intention to use credits.
3. The used credits will be automatically subtracted from the member’s account when the credits are used.
4. Subtracted credits cannot be returned.
5. Members can exchange earned credits for Samsung gift certificates after applying for the E-Certificate.

Article 8(Using old membership credits)


1. Old credits of the Seoul Dynasty membership and the Jeju Gold Club membership can be used at the hotels where the credits were earned.
2. Old membership credits can be used until July 26, 2020.
3. Old membership credits of the Shilla Seoul can be used according to the following rules:
Credit Amex Traveler’s check LHW gift certificate Samsung gift certificate Voucher for a free stay (1 night) Room upgrade
2,000 KRW50,000 Executive Floor
2,100 USD 50 USD50
3,100 USD75 Suite
3,600 KRW100,000
3,700 USD100
5,000 KRW150,000 The Shilla Jeju (Deluxe)
5,100 USD150
6,200 KRW200,000 The Shilla Seoul (Deluxe)
6,300 USD200
7,200 KRW250,000 The Shilla Seoul(Executive Grand Deluxe)
or
The Shilla Jeju (Luxury)
7,300 USD250 USD250

4. Old membership credits of the Shilla Jeju can be used according to the following rules:


Credit Samsung gift certificate Complimentary Stay (for 1 night) Room upgrade (1 night)
2,000 KRW50,000 Deluxe sea view
3,800 KRW100,000 Suite
5,400 KRW150,000 Main building mountain view
6,000 New building mountain view
6,600 KRW200,000 New building mountain view
7,600 KRW250,000 New building sea view
10,000 Suite 1 night or Deluxe 2 nights
(Main building sea view or New building mountain view)
5. If a member agrees to change the existing membership to the Shilla Rewards program, old credits amounting to less than 2,000P may be combined with Shilla Rewards credits.
6. Combined credits will be used according to the following rules:
(1) Old credits amounting to less than 2,000P will be converted into cash value with 1P equaling KRW 25.
Ex) If a member has 1,200P, 1,200P * KRW25 = KRW 30,000
(2) Credit combinations will be possible from the time when the earned Shilla Rewards credits are 10,000P or more, and the cash value of the combined credits is KRW 50,000 or more.
Ex) If a member who has old credits of 1,200P from the existing membership (= KRW30,000 if converted into cash) and earns 20,000P with the Shilla Rewards program, the combined amount of the two membership credits will be KRW50,000 or more, and the member can use the combined credits.
(3) If a member combines old credits and Shilla Rewards credits, he/she can use the combined credits like cash when he/she checks out at the hotel where he earned the old credits.
(4) If combined credits are used, members cannot exchange the credits for gift certificates and various vouchers for free stays, and they can use them only to pay for rooms upon checkout.
(5) If a member does not agree to change the existing membership to the Shilla Rewards program, his/her account and credits will be maintained for 60 months from July 27, 2015 until July 26, 2020, and the membership will be automatically terminated when it expires and existing credits will be nullified.

Article 9 (Expiration of credits)


1. Earned credits will expire 60 months after the end of the month in which his/her last transaction occurred
2. Expired credits will not be returned or redeemed.

Article 10 (E-Certificate)


1. Members can use the earned credits to request the issuance of E-Certificates at the membership website.
2. Members may exchange the E-Certificate for a Samsung gift certificate at the hotel front desk.
3. Members who desire to redeem Samsung gift certificates must show their ID cards, membership cards and e-certificates at the front desk. (Gift certificates cannot be redeemed by any persons other than their holders.)
4. The E-Certificate can be used only by the member, and cannot be transferred to a third party.
5. E-Certificates cannot be cancelled or returned.
6. E-Certificates will be valid for 6 months from the issue date.
7. Expired E-Certificates cannot be used, and no credits will be refunded.
8. For more information on Samsung gift certificates and where you can use them, please visit www.shilla.net/sgc/
9. Matters concerning Samsung gift certificates will comply with the terms and conditions of Samsung gift certificates.

Consent to the collection and use of personal data (Required)

1. Items of information for collection and use
The personal data that can be collected and used includes, but is not limited to : Name (both in native language and English), date of birth, gender, email address, mobile number, purchase and reservation details, length of stay, username, password, and Shilla Rewards number.

2. Purposes of collection and use
To identify members, provide Shilla Rewards services and handle inquiries or complaints

3. Period of retention and use
From the date of consent to collection and use through the date of membership termination
※ You may refuse to accept the above, but in case of refusal, you cannot join the Shilla Rewards program and use its services.

Consent to the disclosure of personal data to a third party (Required)

1. Disclosure to (recipient) : Shilla Stay Co., Ltd.

2. Items of information for disclosure :
The personal data that can be disclosed includes, but is not limited to : Name (in English), date of birth, gender, email address, mobile number, purchase and reservation details, length of stay, username, and Shilla Rewards number

3. Purpose of use (by the recipient) : To make Shilla Rewards services available.

4. Period of retention and use (by the recipient) : From the date of consent to collection and use through the date of membership termination.

5. Right of refusal to give consent
※ You may refuse to accept the above, but in case of refusal, Shilla Rewards benefits and related services will not be available to you as you can't earn Shilla Rewards points, though you can still subscribe to the Shilla Rewards services.

Consent to the use of personal data for marketing purposes (Optional)

1. Items of information for collection and use
The personal data that can be collected and used includes, but is not limited to : Name (both in native language and English), date of birth, gender, email address, mobile number, home number, mailing address, purchase and reservation details, length of stay, username, and Shilla Rewards number.

2. Purposes of collection and use
To introduce members to Hotel Shilla's goods and services (i.e., available at hotels or duty-free shops) including Shilla Stay's and other affiliated hotels' goods and services; inform them of loyalty programs or promotional events; send out free gifts to them; and conduct customer satisfaction and market research surveys.

3. Period of retention and use
From the date of consent to collection and use through the date of membership termination.
※ You may refuse to accept the above, but in case of refusal, you may not receive useful product information including personalized messages.

Consent to the transfer of personal data overseas (Optional)

1. Disclosure to (recipient) : Jinji Lake Industrial Investment Co., Ltd. [Affiliated hotel: JINJI LAKE SHILLA HOTEL (Suzhou, China)]

2. Items of information for disclosure :
The personal data that can be disclosed includes, but is not limited to : Name (both in native language and English), date of birth, gender, email address, mobile number, purchase and reservation details, length of stay, username, and Shilla Rewards number

3. Purpose of use (by the recipient) : To make Shilla Rewards services available.

4. Period of retention and use : From the date of consent to collection and use through the date of membership termination.
※ Please visit the Shilla Rewards website for detailed information on foreign affiliates.
※ You have the right to refuse to give consent, but such refusal would involve disadvantages.
- You may refuse to accept the transfer of your personal data overseas.
- In case of refusal, Shilla Rewards benefits and related services will not be available to you as you can't earn Shilla Rewards points, though you can still subscribe to the Shilla Rewards services.


※ Mandatory and optional polices included. Detailed policies below.

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The Shilla Seoul +82-2-2233-3131
The Shilla Jeju +82-64-735-5114
Shilla Stay +82-2-2230-0700
Shilla Rewards +82-2-2230-5528