Hotel development
Hotel Shilla, representing Korea with a top-tier service philosophy, is leading the Korean service industry.
Assurance for
Best Hospitality
Hotel Shilla is a representative hotel of Korea leading the domestic service industry.
Based on unrivaled brand value and operational know-how,
Hotel Shilla will be with you to provide the highest level of service.
Global Presence
The Shilla hotel operates and develops a total of 31 hotels and resort properties around the world,
and is operating and developing in Germany, Southeast Asia, the United States, the United Kingdom, China, etc.
We have 13 business branches and are building a strong global network.
Our Brands
Hotel Shilla possesses a broad spectrum of brands, starting with The Shilla Hotel and including The Shilla Monogram and The Shilla Stay.
We propose optimal solutions by considering customer needs, partner conditions, and market circumstances,
and we work together through every step of the process to realize them.
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Authentic Indulgence
The Shilla Hotel offers the ultimate experience across the entire lifestyle of its guests, encompassing work and relaxation, and proposes sophisticated hotel services and facilities based on infinite possibilities.
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Design Concept
The Shilla Hotel presents designs that embody value shining even brighter as time goes by, under the motto of timeless modernity.
Timeless, Elegant, Luxury -
Brand Guidelines
The Shilla Hotel provides full service befitting luxury, as well as F&B facilities such as all-day dining, restaurants, and lounges, and essential top-class amenities including fitness centers, swimming pools, and spas.
Luxury, Full Service, Meeting Space, Bar/Restaurant, Spa, Premium, Fitness center -
Target regions for expansion
The Shilla Hotel plans to enter key global markets by selecting the best locations.
Core area Near the core area Others Domestic and international capitals and key tourism/business areas Domestic and international tourism/recreation areas Other small cities
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Signature Sophistication
Silla Monogram is a brand that harmoniously pursues the characteristics of the local region and environment with Silla's unique and meticulous values.
Breaking away from standardized methods, flexible service and design. -
Design Concept
Shilla Monogram adds the simplicity of Shilla Stay to the understated sophistication of Shilla Hotel.
Refined Contemporary
It aims for a perfect balance of class and rationality while respecting the unique value of the region. -
Brand Guidelines
Shilla Monogram provides essential amenities suitable for an upper-upscale stay, ranging from full-service dining and F&B options such as all-day dining and restaurants to facilities like fitness centers and swimming pools.
Upper-Upscale, Full Service, Meeting Space, Bar/Restaurant, Premium Fitness center, Business Center -
Target regions for expansion
Silla Monogram is prioritizing entry into the capitals and famous resorts of major tourist countries, and plans to expand into high-growth tourist destinations both domestically and internationally.
Core area Near the core area Others Domestic and international capitals and key tourism/business areas Domestic and international tourism/recreation areas Other small cities
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Smarter Stay
Shilla Stay is a brand that allows you to experience the value of Shilla Hotel at a reasonable price.
By providing carefully selected facilities and services, it meets the demands for efficiency in development, operation, and management, as well as customer convenience. -
Design Concept
Shilla Stay provides practical and reasonable services and products by simultaneously pursuing spatial utility and aesthetic proportions.
Discerning Simplicity -
Brand Guidelines
Shilla Stay provides curated services and locations suitable for upscale operations, as well as practical dining and facilities tailored to customer needs.
Upscale, Select Service, Event Spaces, Bar, Fitness center -
Target regions for expansion
Shilla Stay plans to expand into the capitals and famous resorts of major tourist countries, as well as key domestic and international cities and regions with growing tourism and business demand.
Core area Near the core area Others Domestic and international capitals and key tourism/business areas Domestic and international tourism/recreation areas Other small cities
Your Reputable Partner, Hotel Shilla
As a premium lifestyle expert, Hotel Shilla delivers differentiated value
based on high standards and trust.
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Brand
Shilla, symbolizing trust and dignity, leads the Korean hotel industry
by providing a favorable business environment and optimal partnerships befitting its brand power. -
Quality
Shilla’s standard service, boasting the highest level of quality,
pays attention to even the smallest details of the customer and provides a dignified
and differentiated lifestyle. -
Design
We capture the sensual and refined lifestyle realized by architects and designers of the century,
such as Peter Remedious, Piero Lissoni, and Park Sun-ki, within the space of Silla. -
Talent
Based on our extensive experience in training top-tier hoteliers over a long period,
we deliver Shilla's unique operational know-how and service DNA. -
System
We realize a stable revenue structure by utilizing systematic know-how
derived from our experience leading the domestic hotel market and proprietary
management programs such as Shilla Rewards. -
Synergy
It creates abundant synergy through Shilla Duty Free’s duty-free distribution network, corporate travel management
and healthcare services, and demand linked to Samsung affiliates.
Project Types
Hotel Shilla, a professional management company owning hotels and resorts, proposes the optimal development model considering the nature of the project, such as location, cost, and market environment.
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New development
We propose brands suitable for new development sites and accompany you through the entire process, from business feasibility assessment to opening.
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Rebranding
We provide better value by introducing Shilla’s brand, facilities, design, and operational methods to existing hotels.
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Conversion
We propose a new direction for asset operation and profitability by converting general buildings, such as offices and residences, into hotels.
Growth Journey
With Hotel Shilla
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01
Hotel Shilla participates in all processes necessary for hotel opening and operation,
based on its extensive know-how in hotel management, administration, technical support, and consulting. -
02
We review business feasibility and thoroughly discuss preliminary preparations,
and by providing consulting across the entire development area—from space design and interior design to construction inspection and safety checks—
we establish a stable and sustainable asset revenue model. -
03
We share insights and know-how regarding key business areas in actual hotel operations,
ranging from human resource management such as education and training to marketing management including sales and chain promotions,
facility planning and management, and mid-to-long-term operational strategies such as business planning.
In addition, we provide high-level financial management covering the entire spectrum, from revenue management to purchasing and procurement. -
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Hotel Shilla promises the highest level of partnership
based on a solid and substantial profit structure.
